Friday, December 5, 2014

Chevrolet hires ex-Ford social media manager to bolster strategy

Richard Truett Automotive News - Chevrolet, which wants a broader, more consistent social media strategy, has hired former Ford social media manager Craig Daitch. Daitch, 39, joins General Motors from SapientNitro, where he was vice president of digital marketing strategy. He managed the company’s Detroit office, overseeing the Fiat Chrysler Automobiles account. Before joining SapientNitro late ...

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